This project i was asked to choose an existing brand to create a hypothetical new product, service or rebrand. I decided to choose monster energy as I felt that my idea for promoting uniqueness closely aligned with the brands already existing demographic. This was my first ever project in college so I feel that looking back shows the progress I have had in my skills in creative media production. To further this point i feel that this project is something i would be able to re create with my newly-found skills to improve a-lot better. I am proud of the overall theming of the project and how i have managed to keep to this. Additionally I that i had a strong and effective pitch which i presented peers.